It's time to rebel against "freemium" games. I say this while mired in one of the most seductive titles, Clash of Clans.
For the blissfully ignorant, here is how a "freemium" game works. The gamer downloads a free game and gets suckered in. The further they play, the more difficult it becomes to progress. The more difficult to progress, the more likely a person to invest a few bucks in a "helper" or "bonus."
Need a way to polish off a level in Candy Crush? Ninety nine cents might work. Maybe spend three to five dollars and buy enough helpers "just to be safe." Want to upgrade the town hall in Clash of Clans? Pay five bucks for three hundred green gems, or maybe a hundred dollars for fourteen thousand imaginary stones.
Oh sure, one doesn't have to spend the money. In Clash of Clans you can make a few clicks to start building and upgrading, and then wait two or three days until the upgrade is complete. But where's the fun in clicking a button and waiting days to click more buttons to wait more days?
This is a walk down a carnival midway, playing games which you know are fixed. And yet, you can't help throwing another ball at the stacked milk bottles, or shooting another basketball at an undersized hoop.
However, the carnival game is frowned on, mostly because it's penny ante.
The "freemium" game, on the other hand, is big bucks and big bucks buys respectability. The makers of Clash of Clans sold fifty-one percent of its stake to a Japanese company for 1.5 billion dollars. King, the creator of Candy Crush, filed an IPO on the NYSE for $22 a share. Yowsa, yowsa, yowsa!
And yet, perhaps the "freemium" field isn't as green as one might think. Perhaps there's hope for humanity after all. According to www.digitaltrends.com sixty six percent of the people who download these games delete them within a day. And Candy Crush's King? While it may have opened at $22.50 a share, according to Wall Street Journal's "Market Watch," it had the worst trading debut this year, dropping 19% in a day. Another game company, Zynga, is down fifty percent from its opening IPO.
I think I'm going to forsake "freemiums" and just play chess.