Writers hear it all the time: "You have to market yourself."
It's a mantra.
"You won't find a publisher unless you have a digital presence and unless you've proven that you can tap into a network."
So, here's my question, and one I pose seriously, "What's the best way to market yourself?" Me? I think it's forging relationships and moving through social networking building bonds with a community, not just for self-promotion, but because you enjoy being part of that community. Others obviously take a different view. They tend to speak up only occasionally, and usually when they have something to promote.
"BUY MY BOOK!"
And this is not just a message delivered once, but many times across several platforms. There's one horror writer I won't mention who is a human sandwich board moving through Facebook.
I'm asking. What is your idea of promotion? What should a writer do to market himself intelligently and efficiently? I want free advice here. Be my yenta (Note..for my non-Jewish friends..yenta is a matchmaker, but also a meddler, gossip, and advice giver).