Sunday, January 06, 2008
As I read a projection that gasoline prices were likely to rise to four dollars a gallon in the U.S. this summer, I became depressed. Then I thought about Tatas. Tatas always cheer me, but more so when I read an account in Business Week and the BBC detailing that the Tata Motor Company is going to be producing a car which will cost about three dollars a tank to power. The vehicle, you see, is powered by air.
Air. Compressed air. Want to read more? Check out these Tatas. And these.
True, I can fume over Bush's past decision to cast a blind eye to this technology, looking instead to ethanol, an expensive alternative which is driving up food costs. I can fume that the Big Three have ignored such options, whining instead about energy standards and labor costs. But I won't. I will instead take heart at the development of a technology that will make a tremendous splash internationally, forcing automakers to re-examine their priorities. If the Air Car can be embraced and properly promoted, marketed and supported by American corporate know-how, the Middle Eastern stranglehold on oil can be reduced. Not eliminated, but reduced.
So here's to the future and to ingenuity borne of necessity.
Posted by Stewart Sternberg at 5:07 PM